Peugeot Plans to Enter the Indian Market with the Citroen C5 Aircross
Overview of Peugeot 208
Peugeot, a well-known French brand, is planning to enter the Indian market with the Citroen brand. The Peugeot 208, a hatchback sold in Europe, has been spotted testing in India, but the initial launch in India will be the Citroen C5 Aircross. The SUV segment in India has a high demand, making it a strategic move for Peugeot to focus on building a premium brand rather than mass volume sellers. The company plans to introduce a new car every year from 2021 and develop new platforms specific to India.
History of Peugeot 208
PSA had previously entered into an agreement with the Birla group in 2017 to produce cars in Chennai. The Peugeot 208 is expected to compete against premium hatchbacks such as the Elite i20 and Maruti Baleno in India. The new model of the Peugeot 208, which won the car of the year award in 2020, has seen significant updates and localisation of parts. The manufacturer has been spotted testing the Peugeot 208 with different body panels, indicating a focus on localising parts in India.
Peugeot’s Plans for India
Peugeot plans to bring in older models with platforms designed specifically for India. These cars will be based on a new modular platform tweaked for the Indian market. With a manufacturing facility in Thiruvallur capable of producing 1,00,000 units in the first phase, Peugeot aims to localise over 90% of its parts to reduce costs. Citroen has already established dealerships in Ahmedabad, and an investment of over 100 million Euros has been set aside for the initial stages of Peugeot’s entry into the Indian market.
Competition in India
The Peugeot 208 India is expected to compete with popular models such as the Maruti Baleno and Hyundai i20 Elite in India. Both the Hyundai i20 Elite and the Maruti Baleno are updating their models to stay competitive in the market, making it an opportune time for Peugeot to launch the Peugeot 208 in India. The Citroen C5 Aircross, being a raised crossover, aligns well with the current SUV trend in India, further enhancing Peugeot’s chances of success in the Indian market.
In conclusion, Peugeot’s plans to enter the Indian market with the Citroen C5 Aircross and the Peugeot 208 signify a significant move in the automotive industry. By focusing on localisation, building a premium brand, and strategically launching new models tailored to the Indian market, Peugeot aims to carve a space for itself among the competition. With a rich history and a strong foundation in Europe, Peugeot’s entry into India is awaited with anticipation and promises exciting developments for the Indian automotive sector.
Reference:
https://www.autocarindia.com/car-news/peugeot-208-spotted-testing-421614
https://www.zigwheels.com/news-features/news/citroen-brand-to-enter-indian-market-with-c5-aircross/36721/
Pertanyaan Umum
1. Apa merek mobil asal Prancis yang berencana masuk ke pasar India?
Peugeot
2. Mobil apa yang akan diluncurkan di India oleh merek PSA?
Citroen C5 Aircross
3. Apa yang menjadi fokus utama Peugeot dalam memasuki pasar India?
Maksimalkan lokalasi untuk mobil-mobilnya
4. Apa yang menjadi target Peugeot dalam membangun mereknya di pasar India?
Membangun merek premium daripada mengincar penjualan volume
5. Berapa persentase bagian mobil Peugeot yang direncanakan akan didapatkan dari lokalisasinya di India?
Lebih dari 90%
Ringkasan
Peugeot adalah merek asal Prancis yang menjual kendaraan di seluruh dunia. Banyak produsen mobil seperti MG dan KIA baru-baru ini masuk ke India dan Peugeot juga berencana untuk melakukannya. Rencananya, Citroen C5 Aircross akan diluncurkan di India melalui merek PSA yang memiliki merek Peugeot. PSA sudah lama memiliki rencana untuk masuk ke pasar India dengan merek Citroen. Bagaimana pendapat Anda tentang rencana Peugeot untuk memasuki pasar otomotif India? Apakah Anda berpikir Peugeot 208 akan menjadi pesaing yang tangguh bagi kendaraan seperti Maruti Baleno?
Peugeot memiliki rencana untuk fokus pada lokalitas untuk mobilnya di India. Merek ini akan memperkenalkan Citroen dengan model C5 Air cross yang merupakan SUV. Peugeot juga berencana untuk meluncurkan mobil baru setiap tahun mulai dari 2021. Dengan lokalitas yang tinggi dalam produksi, apakah menurut Anda Peugeot 208 akan berhasil di pasar India yang kompetitif?
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