Toyota Ramping Up with the 2025 Toyota 4Runner Mid-Sizer
Toyota’s Strong Presence in the US Market
Toyota has been performing well in the US automotive market, with Q1 sales of 565,098 vehicles, showing a 20.3% growth on a volume basis. This is in stark contrast to General Motors’ negative performance of minus 1.5% and 594,233 examples. Toyota’s success has been attributed to the introduction of new models such as the N400 Tacoma and the Grand Highlander, as well as the rise of all of its hybrids. The upcoming 2025 Toyota 4Runner is poised to make a mark in the off-road SUV segment.
A New Generation of the Toyota 4Runner
The 2025 Toyota 4Runner is set to be released on April 9, 2024, marking a new generation for the popular off-road SUV. The original 4Runner was introduced in 1984, and the new iteration is coming on the nameplate’s fortieth anniversary. With five generations so far, the 4Runner is set to receive the N380 model code, signaling a tie to its heritage and relationship with the N400 Tacoma.
Teaser Campaign for the 2025 Toyota 4Runner
Toyota initiated a teaser campaign on social media on March 28, showcasing the initial five generations of the 4Runner leading up to the reveal of the new model. The second teaser dropped on April 4, generating significant interest and anticipation for the upcoming SUV. The short pre-release marketing campaign has built excitement for the all-new 2025 Toyota 4Runner mid-sizer.
Features and Expectations for the New 4Runner
The new 4Runner is expected to feature a powered rear window, harkening back to a traditional element of the off-roader. However, some fans may be disappointed that the detachable roof/soft top feature may not be included in the initial model. It is speculated that the 4Runner will share similarities with the mid-size Tacoma pickup truck, including a tablet-style infotainment screen and the TNGA-F body-on-frame architecture.
Differentiation from the Land Cruiser SUV
Toyota needs to ensure that the new 4Runner does not cannibalize sales from the returning Land Cruiser SUV, as both models share similar underpinnings and target a similar market segment. The Land Cruiser is likely to remain a five-seat model, while the 4Runner may retain its additional two seats in the trunk. The 4Runner is expected to be a more affordable option compared to the Land Cruiser, starting around $41 or $42k.
Powertrain and Transmission Improvements
The 2025 Toyota 4Runner is expected to feature Tacoma’s i-Force inline-four engine with 278 horsepower, an improvement over the current model. The new 4Runner may also benefit from an eight-speed automatic transmission from the Tacoma, offering a more modern driving experience. There is also speculation that a six-speed manual transmission may be available for enthusiasts looking for a more engaging driving experience.
Conclusion
The upcoming release of the 2025 Toyota 4Runner mid-sizer represents a significant milestone for Toyota’s off-road SUV lineup. With a strong presence in the US market and a history of successful models, Toyota is poised to continue its success with the new 4Runner. The teaser campaign has generated anticipation and excitement for the reveal of the new model, and fans can look forward to the features and improvements that the 4Runner will bring to the off-road segment.
Ringkasan
Toyota mengumumkan bahwa Toyota 4Runner model 2025 akan segera diluncurkan pada 9 April 2024. SUV 4×4 ini akan hadir dengan desain baru setelah kampanye teaser yang singkat. Dengan penjualan kuat sebesar 565.098 kendaraan di kuartal pertama 2024, Toyota siap bersaing dengan General Motors. Bagaimana Toyota berhasil meningkatkan penjualannya dan apa yang diharapkan dari generasi terbaru Toyota 4Runner?
Dengan fitur-fitur baru seperti jendela belakang yang dapat dioperasikan, layar infotainment yang besar, dan desain yang diprediksi menggunakan arsitektur TNGA-F body-on-frame dari Toyota Tacoma, apakah Toyota 4Runner akan mampu bersaing dengan Jeep Wrangler dan Ford Bronco? Bagaimana kamu melihat perkembangan SUV off-road ini dan apa yang kamu harapkan dari generasi terbaru Toyota 4Runner? Dengan peluncuran yang semakin dekat, kita tunggu saja kejutan apa yang akan ditawarkan oleh Toyota pada 9 April mendatang. Ayo bagi pendapatmu di kolom komentar!
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